PBR has clearly cornered the market in hipster approval for cheap beer. But that won’t stop PBR from moving onto the next big untapped market: owners of racehorses.
Dirty Beer Hole has nothing against PBR, horses, or owners of racehorses, but when is the last time you saw a guy that breeds and trains blue-ribbon racehorses reach for a PBR tallboy? Jockeys, on the other hand, they’re a fun-lovin’ bunch of tiny drunkards. But owners? Pass the chardonnay, Jeeves.
“I train that horse to run,
and he went out and won;
Now it’s all behind,
got Blue Ribbon on my mind;
I’ve got Pabst Blue Ribbon on my mind.”